Post by account_disabled on Jan 24, 2024 6:29:24 GMT
Customer acquisition strategy requires continuous work. Many companies use the same channels and tactics, but they need to be reworked depending on the industry and consumers. If your customer acquisition strategies aren't performing well, it's time to rethink your approach. Sometimes you have to reformulate what you've already done, sometimes new solutions need to be explored. Strategy #1: Co-Marketing Opportunities Co-marketing activities are an extremely good way to acquire customers. The goal is to create a strategic collaboration with a company that has a complementary product, or has a similar customer profile. The brand is exposed to a new audience, raising awareness and gaining new customers at half the cost. As long as content is still king , the content you produce in collaboration with the other company will depend on the service offered. There are many options - webinars, eBooks, conferences, series, etc. Example: Co-Marketing by Airbnb and Flipboard.
The giant Airbnb partnered with Flipboard , a news and content aggregation app, for a co-marketing campaign. This campaign gave Airbnb 39 million impressions and brought 38,000 visitors to the website. Before the cam B2B Email List paign, the company had no followers on Flipboard, after the campaign 29,000. Flipboard's objective was to acquire users who were no longer using the app by creating quality content. That was exactly what happened. It was a profitable strategy for both companies. Strategy #2: CTA Optimization It is very important to refresh the website. This means reevaluating CTA buttons. Visitors get tired of seeing the same call -to-action on every web page they visit. Even if you have a "serious" product, adding a little humorous text or changing the colors of the button can make someone curious enough to click. Example: CTAs on the Humboldt County website See the Humboldt County California page CTA: Create an Account – Increase your productivity, customize your experience, and engage in information you care about. They optimize their CTAs from time to time, like follow the magic below, and that's why they're so successful.
Strategy #3: Resend unopened email campaigns with a new subject line Having an email with inbox 0 is everyone's dream. But often the emails we want to read remain unopened. Not because they are unimportant, but because during the day we are so often distracted that they get lost in the inbox. You can increase the open rate of emails by resending them only to people who haven't opened them. Make sure to put engaging content in the subject line to get better open rates. After two days, create a new segment that only includes those who haven't opened the email. Rewrite your subject from a different angle and you'll see a significant increase in open rate. Build effective B2B email marketing Example: Sendpulse customers resend email campaign Sendpulse has shared a case study from a customer who tested resending. The first time the opening rate was 13.08% . The retargeting campaign had a 6.96% open rate. So, the campaign captured a total opening rate of 20.04% , exceeding the 15% that is considered a good open rate. With this minimal effort, this is a strategy worth testing.
The giant Airbnb partnered with Flipboard , a news and content aggregation app, for a co-marketing campaign. This campaign gave Airbnb 39 million impressions and brought 38,000 visitors to the website. Before the cam B2B Email List paign, the company had no followers on Flipboard, after the campaign 29,000. Flipboard's objective was to acquire users who were no longer using the app by creating quality content. That was exactly what happened. It was a profitable strategy for both companies. Strategy #2: CTA Optimization It is very important to refresh the website. This means reevaluating CTA buttons. Visitors get tired of seeing the same call -to-action on every web page they visit. Even if you have a "serious" product, adding a little humorous text or changing the colors of the button can make someone curious enough to click. Example: CTAs on the Humboldt County website See the Humboldt County California page CTA: Create an Account – Increase your productivity, customize your experience, and engage in information you care about. They optimize their CTAs from time to time, like follow the magic below, and that's why they're so successful.
Strategy #3: Resend unopened email campaigns with a new subject line Having an email with inbox 0 is everyone's dream. But often the emails we want to read remain unopened. Not because they are unimportant, but because during the day we are so often distracted that they get lost in the inbox. You can increase the open rate of emails by resending them only to people who haven't opened them. Make sure to put engaging content in the subject line to get better open rates. After two days, create a new segment that only includes those who haven't opened the email. Rewrite your subject from a different angle and you'll see a significant increase in open rate. Build effective B2B email marketing Example: Sendpulse customers resend email campaign Sendpulse has shared a case study from a customer who tested resending. The first time the opening rate was 13.08% . The retargeting campaign had a 6.96% open rate. So, the campaign captured a total opening rate of 20.04% , exceeding the 15% that is considered a good open rate. With this minimal effort, this is a strategy worth testing.