Post by account_disabled on Mar 6, 2024 6:46:31 GMT
The increase in turnover resulting from the acquisition of new customers has always been the main objective of the sales force. In the current context, the most effective strategies go in the direction of better collaboration between marketing and sales, to standardize the approach to the market and offer a coherent customer experience that meets expectations. Continue reading this article to discover the synthesis of these few but powerful concepts: sales enablement. Digital marketing supports the sales force with sales enablement The goal of sales enablement is to create a uniform approach , in order to offer a seamless experience , even in the transition of business contacts from marketing to the sales force .
In strategies that get results today, the marketer's job doesn't end with qualifying Germany Phone Number leads and assigning them to fellow marketers. sales enablement meaning Download the ebook sales enablement - funnelEven when a contact moves through the funnel , marketing activities must continue to support colleagues in the sales force and materialize the opportunities generated. And the salespeople? They should reciprocate, helping the marketing team with timely feedback on the validity of the leads and their actual qualification . By sharing advice and ideas that come from direct contact with customers, they can also obtain useful materials for the final stages of the sales process . The meaning of sales enablement is precisely this: adding value to marketing and sales work and results, contributing to the common objective of increasing company turnover . How to do? Here are the 3 recommended starting points.
Content creation As we said, sales enablement aims to optimize the results of two historically rival departments in the company. Content is the first tool capable of offering an answer to the needs of customers and prospects . For this reason, they are no longer to be considered just the prerogative of the marketing team; in fact, they also provide enormous help to the b2b sales force . An effective collaboration can start with specific requests from salespeople who need particular materials for a prospect and don't know where to find them, asking for support from those who deal with content marketing . From the sellers ' needs, ideas arise for new company blog articles , eBooks or videos which can also be defined during meetings, perhaps monthly.
In strategies that get results today, the marketer's job doesn't end with qualifying Germany Phone Number leads and assigning them to fellow marketers. sales enablement meaning Download the ebook sales enablement - funnelEven when a contact moves through the funnel , marketing activities must continue to support colleagues in the sales force and materialize the opportunities generated. And the salespeople? They should reciprocate, helping the marketing team with timely feedback on the validity of the leads and their actual qualification . By sharing advice and ideas that come from direct contact with customers, they can also obtain useful materials for the final stages of the sales process . The meaning of sales enablement is precisely this: adding value to marketing and sales work and results, contributing to the common objective of increasing company turnover . How to do? Here are the 3 recommended starting points.
Content creation As we said, sales enablement aims to optimize the results of two historically rival departments in the company. Content is the first tool capable of offering an answer to the needs of customers and prospects . For this reason, they are no longer to be considered just the prerogative of the marketing team; in fact, they also provide enormous help to the b2b sales force . An effective collaboration can start with specific requests from salespeople who need particular materials for a prospect and don't know where to find them, asking for support from those who deal with content marketing . From the sellers ' needs, ideas arise for new company blog articles , eBooks or videos which can also be defined during meetings, perhaps monthly.