Post by account_disabled on Mar 9, 2024 10:26:33 GMT
community. The concept of Follower Journey is not far from that of Customer Journey : in fact, we can consider the former an adaptation of the latter to social platforms. Particularly on Instagram. Here is an overview of the different phases of the Follower Journey, but to learn more about them, follow us in this article The phases of the Follower Journey The phases of the Follower Journey First phase: people discover us The first phase of the Follower Journey covers the first three stages of the funnel: awareness, interaction and profile visits. At this time, people still don't know our brand and we need to be found to make them aware of our existence on Instagram . What can we do? Here various tools
come into play to support us, such as: 'Explore' section Reels Hashtags Resharing in stories Mentions Comments Each of these methods can help us get people to connect with us , making them part of our Follower Journey. What contents Belgium Phone Number should you expect? Therefore, to make ourselves known to people in this first phase of awareness we can opt for contents that aim for virality and sharing, such as memes or Reels . But also themes in Real Time and currently trending. At the same time, we must ensure that each content has sufficient identity on a visual level, but also from the point of view of tone of voice. This will allow us to make ourselves recognizable from the first contact. If in this stage of our journey we provide interesting content for users, they will interact with us, until they visit our profile .
Well, it's time to get to the heart of the second phase of the Follower Journey. Second phase: people evaluate us This is a crucial moment for us. We attracted people's curiosity . Now, if they find other valuable content in line with their expectations, they will become our followers. From here on, the construction of a relationship will begin where the contents will be our voice to dialogue with them. The second phase of the Follower Journey, in fact, involves the following steps: follower, relationship creation and loyalty. What contents should you expect? At a content level we can no longer exclusively predict content with a viral impact, such as Reels, memes or real time topics. It's important to take a step forward by providing valuable content for our new followers.
come into play to support us, such as: 'Explore' section Reels Hashtags Resharing in stories Mentions Comments Each of these methods can help us get people to connect with us , making them part of our Follower Journey. What contents Belgium Phone Number should you expect? Therefore, to make ourselves known to people in this first phase of awareness we can opt for contents that aim for virality and sharing, such as memes or Reels . But also themes in Real Time and currently trending. At the same time, we must ensure that each content has sufficient identity on a visual level, but also from the point of view of tone of voice. This will allow us to make ourselves recognizable from the first contact. If in this stage of our journey we provide interesting content for users, they will interact with us, until they visit our profile .
Well, it's time to get to the heart of the second phase of the Follower Journey. Second phase: people evaluate us This is a crucial moment for us. We attracted people's curiosity . Now, if they find other valuable content in line with their expectations, they will become our followers. From here on, the construction of a relationship will begin where the contents will be our voice to dialogue with them. The second phase of the Follower Journey, in fact, involves the following steps: follower, relationship creation and loyalty. What contents should you expect? At a content level we can no longer exclusively predict content with a viral impact, such as Reels, memes or real time topics. It's important to take a step forward by providing valuable content for our new followers.