Post by amirmukaddas on Mar 14, 2024 6:17:37 GMT
In this new post by Pop Up, we talk to you about Team Building , a very popular topic that certainly plays a really important role in current corporate life, especially if we're talking about a Marketing team. Essential aspects for good Team Building As is obvious, the strength of a company and its results are strongly influenced by the ability of the employees who work there to form a group and be a real team, today even more than before. The increasingly innovative organizational structure that the vast majority of companies are embracing is characterized by an almost completely absent hierarchical scale, with a very " flattened " appearance, in which, on the one hand, the weight of authority is felt less than at times it creates tension and rigidity, but on the other hand it risks calling into question the division of the roles of the individual components.
Here then a team management activity is fundamental, which on the one hand manages to create a group identity and awareness of roles, and on the other is able to create a positive and competitive attitude at the right point to achieve the results that they settled. A fundamental aspect to take into consideration, which must be continuously taken care of by the team management activity, is that of knowing how Denmark Telegram Number Data to reconcile the different ages present in the marketing group. While some tools and many innovative approaches to work may be taken for granted for a Digital Native, it is not necessarily the case that things will be similar for older people accustomed to much more traditional methodologies. We need to convey the idea that both visions are useful for reaching the final goal but that they must be integrated and limited in such a way as to get the best out of them.
The same goes for the different functions carried out by the subjects who must be integrated with each other as much as possible. Penny Herriman, interviewed by Marketing Week, claims: “THERE IS AN INHERENT TENSION THAT IS VERY POSITIVE IN BUSINESS, IT'S THE LEFT AND RIGHT BRAIN, THE CREATIVE AND THE RATIONAL, INSTINCT AND DATA. IN FACT, A GOOD MARKETING MANAGER MUST BE ABLE TO COMBINE THE TWO ASPECTS, MIXING THEM PERFECTLY" . This approach will obviously have to be extended to all the cultural, working and other diversities that are normally present in groups. Adam Zavali, interviewed on the topic by Marketingweek.
Here then a team management activity is fundamental, which on the one hand manages to create a group identity and awareness of roles, and on the other is able to create a positive and competitive attitude at the right point to achieve the results that they settled. A fundamental aspect to take into consideration, which must be continuously taken care of by the team management activity, is that of knowing how Denmark Telegram Number Data to reconcile the different ages present in the marketing group. While some tools and many innovative approaches to work may be taken for granted for a Digital Native, it is not necessarily the case that things will be similar for older people accustomed to much more traditional methodologies. We need to convey the idea that both visions are useful for reaching the final goal but that they must be integrated and limited in such a way as to get the best out of them.
The same goes for the different functions carried out by the subjects who must be integrated with each other as much as possible. Penny Herriman, interviewed by Marketing Week, claims: “THERE IS AN INHERENT TENSION THAT IS VERY POSITIVE IN BUSINESS, IT'S THE LEFT AND RIGHT BRAIN, THE CREATIVE AND THE RATIONAL, INSTINCT AND DATA. IN FACT, A GOOD MARKETING MANAGER MUST BE ABLE TO COMBINE THE TWO ASPECTS, MIXING THEM PERFECTLY" . This approach will obviously have to be extended to all the cultural, working and other diversities that are normally present in groups. Adam Zavali, interviewed on the topic by Marketingweek.